Enterprise eCommerce & Retail

Omnichannel retail & eCommerce services to redefine customers' experiences

Enterprise eCommerce & Retail

About eCommerce & Retail

An enterprise eCommerce platform needs to handle a myriad of tasks, from rendering product catalogs to managing orders to connecting with third-party systems. The complexity of these tasks is compounded when you factor in large order volumes, multiple currencies, and different languages.


Your eCommerce software is the glue that holds your company together, and if it’s struggling to keep up today, just think of how far behind your brand will fall tomorrow. After all, consumers are expecting more complex and engaging customer experiences by the day.

Types Of eCommerce

Generally, there are six main models of eCommerce that businesses can be categorized into

Business-To-Consumer (B2C)

Business-To-Consumer (B2C)

B2C eCommerce encompasses transactions made between a business and a consumer. This is one of the most widely used sales models in the Ecommerce context. When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction.

Business-To-Business (B2B)

Business-To-Business (B2B)

Unlike B2C, B2B eCommerce relates to sales made between businesses, such as a manufacturer and a wholesaler or retailer. This type of Ecommerce is not consumer-facing and happens only between business entities. Most often, business-to-business sales focus on raw materials or products that are repackaged or combined before being sold to customers.

Consumer-To-Consumer (C2C)

Consumer-To-Consumer (C2C)

One of the earliest forms of eCommerce is the C2C eCommerce business model. Customer-to-customer relates to the sale of products or services between, you guessed it: customers.This would include customer to customer selling relationships like those seen on eBay or Amazon, for example.

Consumer-To-Business (C2B)

Consumer-To-Business (C2B)

C2B reverses the traditional eCommerce model (and is what we commonly see in crowdfunding projects). C2B means Individual consumers make their products or services available for business buyers. An example of this would be a business model like iStockPhoto, in which stock photos are available online for purchase directly from different photographers.

Business-To-Administration (B2A)

Business-To-Administration (B2A)

This model covers the transactions made between online businesses and administrations. An example would be the products and services related to legal documents, social security, etc.

Consumer-To-Administration (C2A)

Consumer-To-Administration (C2A)

Same idea here, but with consumers selling online products or services to an administration. C2A might include things like online consulting for education, online tax preparation, etc. Both B2A and C2A are focused on increased efficiency within the government via the support of information technology.

Our Offerings

Enterprise eCommerce solutions

Enterprise eCommerce solutions

Our dedicated eCommerce experts offer seamless innovation and omnichannel solutions to deliver personalized shopping experience to the end-users. Like: Powerful APIs for Complex and Custom Builds, Content Management System, Built-in Abandoned Cart Tools, Built-in SEO Features, Native, Pre-built Integrations.

Advanced business and customer insights

Advanced business and customer insights

We provide advanced insights and analytics to help clients render personalized services and enhance engagement with the customers. Like: Dynamic Pricing, Buyer’s Behavior Prediction, Demand Forecasting, Cart Abandonment, Product Recommendations.

Omnichannel solutions

Omnichannel solutions

Our omnichannel eCommerce and retail software solutions provide an unparalleled shopping experience to the customers and increase ROI of the clients. Like: Social Commerce and Marketing, m-Commerce Apps, eCommerce Apps and Portals, Front End Modernization, API Enablement.

Platform extensions

Platform extensions

The developers at WebReinvent extend the existing eCommerce platforms to support new technologies and additional capabilities. Like: Search Engine Optimization, Contextual Search, integration with Third Party Apps and SDKs like Google Wallet, Apple Touch, etc., Digital Wallets.

Customer loyalty and rewards

Customer loyalty and rewards

We create Customer Loyalty and Rewards feature to establish deep customer connects and add value to the clients’ businesses. Like: Customer Advocacy, Peer to Peer and Social Deals, User Interface and Personalized Messages, 360 Degree Customer Engagement, Real Time and Personalized Coupons.

Engineering efficiency

Engineering efficiency

WebReinvent possesses expertise in integrating advanced engineering technology with the existing system to keep pace with the technological innovation and ensure faster time to market. Like: API Enablement and Management, Mobile Security, Test Automation, DevOps.

B2B eCommerce solutions

B2B eCommerce solutions

The B2B ECommerce solutions provided by WebReinvent help increase the operational efficiency and shorten the sales cycle.Like: B2B Multichannel Commerce Infrastructure, Centrally Managed and Processed Orders, Unique Customer Catalogs, Integration with ERP, CRM, SAP, etc., B2B eStore Optimization.

Scalable B2C eCommerce solutions

Scalable B2C eCommerce solutions

We create state-of-the-art CMS and ECommerce platforms for B2C eCommerce businesses, to improve their online selling activities. Like: eCommerce Consulting, Online Shopping Cart Software Development, Integrated, On-page Analytics, Smart Search and Navigation Functionality, Product Information Management.