Swell - The eCommerce platform to help you build, sell and scale your business.

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No more stress or guesswork. Swell makes it easy to create and maintain your eCommerce store. Our powerful API and headless storefront themes help you create modern experiences that are fast, flexible, and future-proof.

Swell’s Headless architecture allows developers to pick the best-suited technology stack for their needs. API-first design makes your product highly adaptable, while a git workflow and JAMSTACK tech allow you to create highly performant frontends.

Whether you’re launching a product line, creating a new app, or creating a lifestyle brand, you can build it on Swell. All we’ll do is create the marketplace and connect you with the most valuable customers in the world – people who love what you offer.

The following features of swell are designed to help you launch fast and stay ahead of the curve.

Build unique shopping experiences today and scale them tomorrow—all from Swell's powerful dashboard.

  • Headless themes

    The storefront theme gives you a ready-to-use design that increases conversion rates, drives more leads, and helps you attract new customers. Start selling right away with templates, and add customizability later.

  • Easy to scale

    With swell’s autoscaling servers and global CDN, you can go from zero to millions of users in a short timeframe. Swell gives you all of the tools needed to grow a small team into a huge one.

  • In-built integrations

    Connect your payment gateways to handle in-app payments, subscriptions, and custom integrations. Mailchimp's powerful marketing tools are a great starting point for email marketing. Zapier makes syncing between apps easy. Slack delivers your team instant updates about what matters. Algolia powers search for all your apps.

  • B2B and B2C

    Increase your sales by selling to retail and business customers from one catalog. You can set up bulk pricing tiers and account-specific pricing, so you don't have to worry about price lists being confusing or having to manually price each item in every category. Create an account to easily manage your pricing strategy, order fulfillment, and shipping.

  • Advanced features

    The modern web experience gives you a ton of benefits, like new customer groups, subscriptions, and headless storefronts. This is your chance to sell as you've never sold before.

  • Awesome developer experience

    Devs can clone our storefronts, and select their preferred stack. They'll have access to a Git-based workflow, as well as docs on how to install and configure your store.

Here is a quick comparison between Swell and Shopify.

Swell Shopify
Swell provides a limitless selection of options, variations, and attributes. With Shopify, you can choose from 3 product options and 100 different variants.
Advanced features are available right out of the box. Third-party apps are needed for many basic features.
Built-in subscriptions are often offered with popular gateways. Requires a payment app to ensure recurring payments
External payment gateways don't charge fees.There are unavoidable third-party transaction fees
Swell offers a fully customizable checkout process.Shopify allows for limited customization of a checkout process.
Single-source user support comes with SwellsShopify needs cross-app troubleshooting

Our eCommerce strategy is designed to attract, build on and convert. It’s a tried and tested system that we’ve used for years with great success.

We are a team of eCommerce professionals that bring creative ideas to life. We have experience in developing eCommerce apps and websites so we know how to merge brand imaginations with our solid tech stack to manifest your dream store.

Our eCommerce developers run through your requirements, identify the competitive roadblocks, and define the scopes to outline your eCommerce development plan. We use a unique approach for every project to ensure that you get the most from your investment in an eCommerce application. Our experiences have given us a clear understanding of what’s needed to make an online store come alive and stand out from the crowd.

We live and breathe eCommerce.

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