Landing Page Design : Effective, Interactive and Attractive

A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. The goal of the copy and design of a landing page is to get the prospect to take your desired action.

Here are a few examples of ways that landing pages are used with various traffic sources:

• Traffic is sent from a pay per click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages optimized to correspond with the keywords the searcher used.
• Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.
• Traffic is sent from a link in an email to a landing page designed to prompt a purchase or other action.
• Traffic is sent from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.
• The page you’re currently reading is a content landing page designed to organize many related pages around an overall theme.

WebReinvent delivers landing pages with designs that convert. Colors, graphics, content layout, and more are considered when designing successful landing pages. We know the best practices, trends and user intentions to give you landing pages that close the deal.